How To Price
Your Lash Services.
A practical pricing guide for lash artists who want to cover their costs, pay themselves properly and build a business that actually makes money.
Your Price Is More Than
The Cost Of A Lash Tray.
One of the biggest mistakes I see newer lash artists make is pricing based only on what other people nearby charge.
Your price needs to cover your time, products, rent or home-salon costs, software, insurance, electricity, payment fees, cancellations, training and all the little business expenses nobody thinks about when they first start.
And after all of that, there still needs to be money left for you.
Work Backwards From
What You Need To Earn.
Hourly Target
Decide what you need to earn per working hour, not just what sounds reasonable to charge.
Product Cost
Include lashes, adhesive, cleanser, primer, pads, tape, spoolies and other disposables.
Overheads
Include rent, software, insurance, utilities, merchant fees and marketing.
Profit Buffer
Leave room for stock increases, training, equipment and business growth.
A $140 Set Is Not
$140 In Your Pocket.
Imagine a full set takes you two hours and you charge $140.
Example only. Your actual costs will depend on your business, appointment time and operating expenses.
Use The Meraki
Lash Pricing Calculator.
Plug in your service time, product costs, overheads and desired hourly return to work out what your lash services actually need to be priced at.
Try The Lash Pricing Calculator
Three Things To
Work Out First.
Know How Long You Actually Take
Do not price a two-and-a-half-hour appointment like you complete it in ninety minutes. Track your real service time.
Know Your Cost Per Appointment
Work out roughly what each service uses. A little product here and there adds up quickly across twenty or thirty clients.
Know Your Minimum Hourly Return
Once you know what you want the business to pay you, you can see immediately which services are underpriced.
Build Your Prices
Around Your Business.
There is no single “correct” lash price for Australia. Location, experience, appointment time, demand and business costs all matter. Use this as an example structure rather than a rule.
| Service | Developing Artist | Established Artist | Senior / Premium |
|---|---|---|---|
| Classic Full Set | $100+ | $130+ | $160+ |
| Hybrid Full Set | $120+ | $150+ | $180+ |
| Volume Full Set | $140+ | $180+ | $220+ |
| Standard Infill | $70+ | $90+ | $120+ |
Illustrative pricing only. Research your own costs, local positioning and client demand before setting prices.
If You Are Fully Booked,
Your Price May Be Too Low.
If your diary is consistently full and you are struggling to fit everyone in, increasing your prices can be healthier than simply adding more hours.
Your Costs Increased
Stock, rent, software and operating expenses do not stay the same forever.
Your Skill Increased
Faster appointments, better retention and stronger styling are valuable.
Your Diary Is Full
Strong demand is usually a sign that the market can support an increase.
You Do Not Need To
Apologise For A Price Rise.
Give reasonable notice, be clear and keep the message short.
“Hi lovely, just a little heads up that from [date], my service prices will be adjusting slightly. This allows me to continue using quality products, investing in my business and providing the standard of appointments I want for you. Thank you so much for continuing to support my little business.”
Busy Does Not Always
Mean Profitable.
You can be booked from morning until night and still have a business that barely pays you.
The goal is not simply to fill every appointment. The goal is to build a pricing structure where the hours you work actually support the income and lifestyle you are trying to create.